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Innovation Acceleration Platform - IAP
Sustain, Accelerate and Scale: Internal Teams and External Start-ups, collaborating harmoniously for disruptive innovation
The IAP enables enterprises to leverage open innovation to address their business and go-to-market challenges, by engaging and collaborating with start-ups around the world.
Mobile
Overview
Open Innovation Challenges
Enterprises globally are looking to embrace Open Innovation by harnessing the expertise, innovation and speed of Start-ups to gain market leadership. However, open innovation programs are unable to scale due to the lack of an automated seamless system that helps in scouting, attracting, qualifying and collaborating with Start-ups effectively.
Companies continue to use disjointed systems like email and spreadsheets that makes it difficult for teams across functions and geographies to work cohesively to articulate the challenges, find the right Start-ups and work with them in a productive manner, while the leadership is unable to measure performance and value of such programs.
Also, Start-ups find it intimidating and counter-productive to work in Open Innovation programs with large enterprises, if simplified processes are not implemented.
Outcome Based Intuitive Collaboration - Key to Innovation
IAP is an innovation-focused digital hub that transforms open innovation initiatives into an intuitive collaborative process for internal and external stakeholder groups (driven by proven, home-grown Sambaash Best Practices) . The outcome is a well-orchestrated, constantly running open innovation engine that facilitates relevant stakeholders across the challenge-apply-pitch-pilot-scale process to ensure successful innovation with real-time insights to monitor the performance of each start-up.
The Innovation Acceleration Platform
Automated Process across Challenge-Apply-Pitch-Pilot-Scale
Startup & Partnership Management
Business Driven Definition of Challenges
Startup Blackbook Directory
Centralised Know-how Repository
Automated Workflows & Paper-Free Processes
Real-time Business Performance Monitoring
Innovation Centric Digital Hub
The success of collaborative innovation depends on the ability of enterprises to harness their business challenges into opportunities to attract the right startups to solve it. Such engagements need to accomplish the mutual partnership objectives and measurable outcomes across all the touch-points of engagement.
IAP offers an innovation centred omni-channel digital hub that enables internal innovation teams, business and marketing teams, startups, scouts, mentors and leadership teams to work together cohesively across the globe to leverage others’ knowledge base and experiences and achieve disruptive innovation.
IAP - Key Benefits Across The Challenge-Apply-Pitch-Pilot-Scale Cycle
Innovation Team
Business & Challenge Owners
Scouts
Mentors & Partners
Marketing
Startups
Leadership Team
Enterprise
Definition of the Challenge
- Collaborate with other teams for Challenge management
- Define start & end dates and budget for challenges
- Categorize challenges by business category & units
Startup Application
- Self-serve Registration & Application
- Startup Profile Self-Creation & Maintenance
- Product & Service Portfolio Showcase
- Self-Assessment & Qualification
- Track to Closure
- Customer Management
Enrolment of Startups
- Automatically send out notifications to selected and non-selected startups
- Approve and activate pilots
- Generate completed applications
Creation of Knowledge Base
- Global directory of Startups for internal stakeholders
- Startups ratings and reviews with qualitative feedbacks
- Startups re-engagement across the enterprise’s global network
- Run hackathons, networking sessions and competitions
- Share Innovation insights & know-hows
- Push community updates to keep the pulse going
- Share articles and news about the community
- Publish insights and whitepapers
Marketing the Challenge
- Easy workflows for discovery, publishing and marketing of challenges
- Market challenges and other artefacts to internal and external audience
- Create a buzz by sharing challenges on social media
- Prepare and execute marketing drip campaigns.
- Run targeted campaigns using rich, mobile-first HTML templates
- Create and manage subscriber lists.
- Monitor and measure page traffic and user flow.
Qualification of Startups
- Startup Repository of applied challenges with taxonomy search filters management
- Collaboratively evaluate & select startups
Engagement
- Identify and enrol Mentors
- Match-make Mentors and Startups
- Provide Tech & Financial Mentorship
- Private Ratings & Reviews of Startups
- Market success stories as case studies
Market Success
- Maximize innovation events by planning and showcasing success
- Run campaigns / drip campaigns for generating buzz
- Event Attendance Management
- Monetize select events by enabling payment*
- Showcase successful pilots and partnerships
- Advertise event highlights
Nurture Edition
IAP Nurture Edition
The IAP Nurture Edition (NE) is the foundation module of three progressive modules of IAP. IAP NE enables enterprises to embark on their Open Innovation initiatives and nurture them with defined outcomes for start-ups. IAP NE centralises the start-up database by enabling Start-up self-registration resulting in the creation of a quantifiable and measurable Black Book of start-ups .
IAP-NE
- Start-Up Self-Registration & Profile Management
- Enterprise-wide Black Book of Start-Ups
- Ratings & Feedback
- Advanced Search Criteria and Filters
- Enterprise & Start-Up Based Activity Feed *
- Personas: Innovation Team, Business & Challenge Owners , Marketing, Start-Ups, Leadership Team
Accelerate Edition
IAP Accelerate Edition
The IAP Accelerate Edition (AE) enables enterprises to nurture, build on and accelerate their Open Innovation initiatives, by marketing their innovation challenges to Start-Ups globally (through a purpose built marketing platform). IAP AE which includes IAP NE as a prerequisite automates the processes and facilitates the collaboration between internal and external stakeholders across the complete Open Innovation Cycle.
Accelerate Edition
- Challenge Management
- Campaign Management
- Start-Up Self-Registration & Profile Management
- Start-Up Application Management
- Enterprise-wide Black Book of Start-Ups, Ratings & Slice & Dice Search Criteria
- Challenge & Performance Analytics
- Enterprise & Start-Up Based Activity Feed *
- Personas: Innovation Team, Business & Challenge Owners, Marketing, Scouts, Start-Ups, Leadership Team
Ascent Edition
IAP Ascent Edition
The IAP Ascent (AsE) enables enterprises to scale their Open Innovation initiatives exponentially, by marketing the opportunities and showcasing successful outcomes. Enterprises can leverage their initial success and harness disruptive innovation to their advantage and drive intrapreneurship programs. IAP AsE includes NE and AE as pre-requisites and goes beyond them to enable the capture, management and sharing of the knowledge gained through the Open Innovation Process, while facilitating innovation related events and marketing campaigns.
Ascent Edition
- Challenge Management
- Campaign Management
- Start-Up Self-Registration & Profile Management
- Start-Up Application Management
- Enterprise-wide Black Book of Start-Ups, Ratings & Slice & Dice Search Criteria
- Knowledge base (Case Studies, Success Stories, Lessons Learned) & News Feeds
- Event Creation, Marketing Management
- Challenge & Performance Analytics
- Enterprise & Start-Up Based Activity Feed *
- Personas: Innovation Team, Business & Challenge Owners, Marketing, Scouts, Start-Ups, Leadership Team
